![]() It could be argued that IT’s Pennywise has more than a few similarities to this beloved icon, and with so many iterations of the character, you could start seeing something Ronald had in common with the many interpretations of The Joker. However, with the waning of circuses as a common form of entertainment, as we mentioned above, clowns are now more likely to appear in horror movies than children’s entertainment. Ronald McDonald Design Timelineįriendlier, more modern designs quickly came in and helped launch to brand to international stardom. He originally looked like a clown who woke up in a McDonald’s dumpster with a cardboard box for a hat, pieces of straw for hair, a paper cup for a nose on top of an early version of his typical makeup and clothes. He was very popular when the fast-food chain first introduced him in 1963, with redesigns lasting as little as 2 years, and as long as 14 years. Ronald McDonald was the face of the fast-food chain McDonald’s until 2014. Ronald McDonald’s original design Willard Scot as the first Ronald McDonald design in 1963 As a result, clown mascots are rarely used at all today. “ Coulrophobia” is so common that according to a Vox poll, A mericans are more afraid of clowns than climate change, terrorism, and … death. Those are precisely as creepy as intended, and are largely inspired by the terrifying existence of real-life serial-killer clowns, like John Wayne Gacy. Except for clowns in horror movies, and the evil clowns ( of various kinds). Clowns have always been creepier than intended. Some may have found it cute, but others were creeped out by the face of the clown itself. More than the cereal product itself, the product was infamous because of its clown mascot who crinkles when eating the cereal. If you live in the USA, your parents or grandparents might have seen the commercial of Post Sugar Rice Krinkles in 1956. Here is a list of some of the weirdest and creepiest corporate mascots from around the world, many of which are still around in much less creepy incarnations today. Or as in the case of Aunt Jemima, companies reckon with their racism. In their quest for better brand recognition, recall, and reputation, mascots are redesigned, phased out or retired, sometimes as people realise just how creepy they were. Mascots, whether real-life or fictional, realistic or surreal, are proven, effective ways to instilled (sometimes sear) a brand image into consumer minds. Historically, there was more emphasis on creating a brand around a “face,” like the Aunt Jemima character, based on the enslaved “Mammy” archetype. Today you see a lot more brands trying to market their products on their merits. One tactic that evolved over time is that of the brand mascot, to help create brand awareness, improve brand recognition, and build brand reputation, all of which increase products and sales from both new and repeat customers. From signage, newspapers, television, and now on social media, brand advertising by businesses has influenced us into buying their products more than ever.
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